Harry Beckwith

"Sensational. An once-in-a-lifetime experience." - Ed Artz, CEO and Chairman of Procter & Gamble

Marketing advisor, bestselling author, blogger, international speaker. Harry Beckwith graduated Phi Beta Kappa from Stanford University and with a Juris Doctor from the University of Oregon School of Law, where he was its law review's Editor-in-Chief. He currently lives in Minneapolis, Minnesota. Harry heads Beckwith Partners, a marketing firm that advises clients on branding and positioning. They specialise on helping selling the intangible, designing campaigns as well as adjusting and reinventing speeches and presentations. Additionally they organise workshops on a variety of topics. Beckwith Partners advises twenty-four Fortune 200 clients, such as IBM, Wells Fargo, Gillette, DuPont, Merck and dozens of venture-capitalized start-ups. Harry has written five international business bestsellers, including Selling the Invisible and Unthinking, which appear on dozens of Best Business Books of All Time lists and have received numerous awards. His books have been translated into twenty-three languages. With his blog Unthinking, where he writes on consumer psychology and forces behind buying decisions, Harry is also an active blogger. Harry is an internationally acclaimed speaker. A 2009 poll of 13.000 executives named him among the World's Five Best Speakers on Sales and Marketing. He has spoken and lectured on marketing and customer psychology in 18 countries and 11 graduate schools of business, including Wharton, University of Chicago, Amity (New Delhi), and NYU. His fourteen-year-long speaking career includes presentations to the world's second largest labour union, the tour members of the LPGA, China Fashion Council, and 59 Fortune 500 companies, including General Motors, Target, McKesson, PricewaterhouseCoopers and Microsoft. Each event is customized for each client and focuses on Harry's specialties.

What he presents:

Selling the invisible
Sales and marketing