Here’s our guidance on what we need to know to create the right experience for your attendees and help you get the best value for your budget.
Step 1: Set out your strategy
Why is your event happening?
What are your objectives?
Who is your audience?
How will you measure success?
Step 2: Have a clear message
What message should your attendees take away from your event?
How should they think, feel and act as a result of attending?
Step 3: Think about delivery
Budget
Planning time
Preferred event date and location
Are you flexible about other ideas?