2009

Steve Forbes and his recommendations for repression of crisis.

Malcolm Stevenson "Steve" Forbes, Jr., one of the world's most influential publishers and acknowledged economical predictor, editor in chief of business magazine Forbes, was the next Orange's guest within the Orange Business Forum project in October 2009. Orange as the market leader constantly and successfully tries to bring its customers added value in all areas of its operation. Within this project and this particular example, Orange's business customers were offered the chance to choose the world-known personality they would like to see live and this time it was Steve Forbes. The world-renowned economist impassioned all guests with his speech "Recommendations And Scopes For Growth And Success In Recent Economic Environment". As the audience was represented mainly by influential deputies of economic life in Slovakia, the topic and its interpretation motivated them to ask many questions and to an interactive debate with the speaker. Orange, thanks to cooperation with Speakers Agency, acknowledged its position as the market leader, who brings its customers what they really appreciate.

 

Sergio Zyman and his "The End Of Marketing As We Knew It" only for Orange Business Forum attendees.

One of the biggest personalities of the global marketing - Sergio Zyman - became the star of the second Orange Business Forum in March 2009. Acknowledged marketing visionary and former Director for strategic marketing at Coca-Cola Company proposed with his interactive speech on the topic "The End Of Marketing As We Knew It". One of the goals of the Orange Business Forum project is to provide Orange's business customers with new inspirations and incentives in business right from the biggest world-famous personalities. It was a great experience for invited guests to meet one of the biggest names of recent marketing and the lecture met with great interest, partly thanks to real examples from the work experience of Sergio Zyman.