Kelley Styring

The founder of Newberg, Ore.-based consumer strategy and market research consultancy InsightFarm, Kelley Styring helps her industry-leading Fortune 100 clients drive business growth through consumer insight. She's watched people shower, looked in women's purses, pulled desiccated French fries from under car seats and questioned gum chewers via Twitter, all to learn new information about consumers, uncover exciting product opportunities and inspire innovation. Through her consulting, Kelley helps her clients connect the dots between people and knowledge to build bigger things. A frequent speaker at conferences, trade shows and private companies, Kelley's passion for innovation, exceptional knowledge and lively personality engages, entertains and inspires her audiences to look at their business from a new perspective, finding new opportunities for profit. Kelley has also conducted syndicated studies on women's purses and their contents, what drivers carry in their vehicles, and how consumers cope in the brave new one-handed world. Her books include In Your Purse: Archaeology of the American Handbag and In Your Car: Road Trip through the American Automobile. Her work has been featured in USA Today, Reuters, Advertising Age, Brandweek, Fortune, Good Morning America, Quirk's Marketing Research Review, the U.K.'s Research, and on TV and radio programs throughout the United States. Before founding InsightFarm, Kelley managed market research and introduced new products for consumer products giant Procter & Gamble. She then joined Pepsi-Co's Frito-Lay, where she managed market research for the company's $8 billion snack product portfolio and served as Director of Consumer Strategy and Insights. She's also designed products for NASA and Black & Decker. Kelley earned her BS in industrial design from University of the Arts in Philadelphia and an MBA from the University of South Carolina.

Kelley makes her home in Oregon's famed Willamette Valley wine country. In 2003, she and her husband Steve traded in their Lexus for a tractor and their suburban Dallas home for a 40-acre farm, where they have grown a boutique winery from the ground up. Styring Vineyards produces hand-crafted, award-winning Pinot Noir and Riesling wines following old world, artisan winemaking methods. Kelley also speaks about the joys and challenges of leaving the corporate rat race for an intentionally created, family-centered life on a farm.

What she presents:

Business Growth
Consumer Trends
Creativity
Innovation
Marketing/Merchandising
Product/Package Design