Sergio Zyman

"The sole purpose of marketing is to sell more to more people, more often and at higher prices."
Sergio Zyman, an honored author of series of books and one of the most charismatic and dynamic speakers in the world, nowadays runs his own company, the Zyman Marketing Group. The aim of the Zyman Marketing Group is on guidance in the sphere of strategic marketing. Their most important clients are companies like the Chase Bank or the Callaway Golf. Sergio Zyman also designed a strategy and positioning that led to election of the former Mexican president Vincent Fox. As the chief marketing officer of Coca-Cola, he was present at the company's biggest achievement, when during five years he contributed to the Coca-Cola's market value growth from 56 to 163 billion dollars and the salaries recorded the highest increase in the company's history. He was also present at the introduction of new products like Diet Coke, Cherry Coke and New Coke to the market and his ideas exceeded that time period. Two of his publications became world bestsellers - "The End of Advertising As We Know It" and "The End of Marketing As We Know It." In these books Sergio Zyman talks about what good marketing and good advertisement are and how to accomplish them. Based on his long-term experience, he proposes his own concept of integrated marketing communication. Sergio Zyman is an inspirational speaker, he calls things the right names, he has a big sense of humor and the ability to convince listeners. His approach is pragmatic and aimed on the result. He speaks about unusual growth strategies, the role of marketing in corporations, similarities between politics and marketing and also discusses current events and their impact on the consumers' behavior. His approach is unconventional and he is not afraid to show interest in controversial solutions.

What he presents: 

Embrace the New Future of Marketing to Drive Increased Profits
Why Marketers Need to Be More Like Politicians
Accelerate Profitable Growth By Renovating Before You Innovate
Green Marketing: The Good, The Bad, and the Ugly About Going Green
Sell More By Understanding Your Customers' Consumers