Martin Lindstrom
MARTIN LINDSTROM is a 2009 recipient of TIME Magazine's "World's 100 Most Influential People" and author of Buyology-Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best-seller. He is the CEO and Chairman of LINDSTROM Company and Chairman of Buyology Inc (New York), as well as BRAND Sense Agency (London). Lindstrom is a trusted advisor to numerous Fortune 100 companies including McDonald's Corporation, PepsiCo, Nestlé, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others. His personal global audience is estimated at over a million people.
Martin Lindstrom has and continues to feature in the Wall Street Journal, Newsweek, TIME, The Economist, New York Times, BusinessWeek, The Washington Post, USA Today, Fast Company, The Economist, Harvard Business Review, Chicago Tribune, The Independent, The Times, The Guardian, New York Post, and has appeared on NBC's Today Show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His recent book, BRANDsense, was acclaimed by the Wall Street Journal as "...one of the five best marketing books ever published." Martin Lindstrom's latest book, Buyology, was voted "pick of the year" by USAToday, and, between 2008 and 2009, reached ten of the Top 10 best-seller lists in the U.S. and worldwide. His 5 books on branding have been translated into more than 30 languages and published in more than 60 countries worldwide. Martin Lindstrom frequently contributes to the New York Times, Forbes, Fortune, Parade, Contagious, CNN.com and Advertising Age and can often be seen on America's #1 ranking morning TV show; The TODAY Show at NBC with his TV series: "Marketing Mind Games".
What he presents:
Truth and Lies About Why We Buy!
Practical steps to build your brand from an ROI perspective
Next generation of interactive marketing & media
How to target our next generation of consumers
How big brands manipulate sensory branding into their strategies
Case studies to leverage brand blogging for ROI
Innovative ways for financial services for a better ROILearn how to make B2B branding an interesting activity to succeed
Value you can gain from Country brand building
Do's and Don'ts of building a winning brand in Asia