Peter Littmann
Dr. Peter Littmann is Chairman and CEO of Brandinsider GmbH, a strategic brand-consulting firm in Germany. From 1997 until 1999, he was Chairman and CEO of Wünsche AG, which at that time were holding brands like Joop! and Cinque. From 1993 to 1997, he was Chairman and CEO of Hugo Boss AG, a global men's fashion design company. While operating at this position, he set out rebuilding the company's strategy and re-established the target market. His professional management, entrepreneurship abd creativity flew into Hugo Boss group sales increasing by 11% in two years only, while US revenue grew by 16%. He is also currently Professor of Marketing at the University of Witten/Herdecke, Germany.
"He is one of Germany's leading marketing and branding specialists" Previously Dr. Littmann spent 12 years with Vorwerk & Co., holding various positions, including Member of the Executive Board, General Partner and President. From 1978 to 1981 he was Executive Director at Rosenthal AG, Germany's finest China producers. Prior to that, he served as President of the Carpet Division at Girmes Ltd. Dr Littmann offers audiences fascinating insights into what it takes to become a global brand leader. He talks in great detail about market opportunities, how innovation and creativity can drive brand recognition and how lifestyle factors affect brand perception world-wide. Dr Littmann's high content innovative and engaging presentations clearly show audiences how to link strategy with innovation to create the winning formula necessary to develop markets world-wide. Dr. Littamann, accomplished international manager, presents in English, German and Slovak language.
What he presents:
Marketing, Market Development, Branding
Internet, e-Commerce
Lifestyle, Culture and Design as Marketing Factors
Innovation and Creativity